Recruiting on the World Wide Web

By Mass Communication Specialist 2nd Class Dustin Knight, Navy Talent Acquisition Group New Orleans Public Affairs

New Orleans (NNS) – It takes a unique skillset to recruit in the United States Navy. Recruiting requires hard work, dedication and drive to persuade the best and brightest to join the world’s largest Navy, all of which Engineman 2nd Class Kiara Watson has, especially when she never comes face-to-face with the people she is recruiting.

Spending her days scouring social media for the Navy’s next generation, Watson has proven herself as an integral part of Navy Talent Acquisition Group (NTAG) New Orleans’ E-Talent division by recruiting 22 Future Sailors in the seven months she has been onboard.

“Using social media to recruit gives the younger generation a way to relate and understand what the Navy is, what they can do in the Navy and draws more attention to what we do as recruiters,” said Watson. “People spend a lot of time on Facebook, Twitter, Instagram and various other social media sites, so it makes sense to have our presence known on these platforms. By doing that, we are helping ourselves out.”
Watson’s efforts have made an impact on others throughout the command.

“Since reporting to the command Petty Officer Watson has been one of our shining stars in E-Talent,” said Navy Counselor 1st Class Carl Williams, NTAG New Orleans’ E-Talent director. “Stepping up immediately and attaining her qualifications while also serving as the career counselor for detachment New Orleans. Watching her blossom over these last few months has been truly amazing.”

Although she has been recruiting for less than a year, Watson understands and appreciates her job as a recruiter.

“I wanted to be able to help someone accomplish their goals and be a part of giving someone the opportunity to join such a great organization,” Watson said. “Career decisions can be hard and knowing that we help play a part in such huge decisions is rewarding.”

Watson uses her life experiences to help relate to those she is recruiting.
“I’m from a small town, Louisville, Georgia, with not much to offer,” said Watson. “You have to leave town just to find a good job but, I wasn’t looking for just a job, I wanted a career.”

Watson thought about college, but knew she wanted something different out of life.

“I graduated with honors from high school and originally sought to go to college since I was accepted to the school I wanted, but I was ready for a change and I knew staying so close to home wouldn’t be good for starting a better life.”

She received a call from a recruiter and knew the Navy was where she needed to be.

“I jumped at the chance when a recruiter called me one day,” Watson said. “I wanted to see the world and I knew the military would give me that opportunity.”

Watson joined the Navy in 2007 and was given the rate of engineman in boot camp.

“I loved being an engineman and that is all I have ever known in the Navy,” Watson said. “I do like to do different things though, and the fact that I knew I would be able to be in a job helping to put people in the Navy has made this transition easier.”

Watson uses her drive and determination at home as well.
“Being a single parent and working long hours is tough,” said Watson. “I get home, help with homework and then its dinner and bedtime. I make sure to devote weekends and any other free time to my children.”

Watson makes sure set her personal and professional goals high as well.
“I want to become a nurse because I feel like I am meant to help people,” Watson said. “I am attending an education fair soon so I can figure out the best path to take in order to achieve my goals.

Watson also has her eyes set on earning her next promotion to petty officer 1st class and eventually becoming a chief petty officer.

Navy Talent Acquisition Group New Orleans has an area that encompasses 91,940 square miles.

The district’s boundaries cover predominately Louisiana and include areas of Mississippi, lower Alabama, and portions of the Florida panhandle.

The command has one Talent Acquisition Onboarding Center (TAOC). The TAOC is subdivided into four TAOC detachments, which include 22 enlisted Navy Recruiting Stations, three Navy Reserve Recruiting Stations, two Navy Recruiting Processing Stations, and seven Navy Officer Recruiting Stations.

NRC consists of a command headquarters, two Navy Recruiting Regions, 20 Navy Recruiting Districts and six Navy Talent Acquisition Groups that serve more than 1,300 recruiting stations across the country.

For more news from Commander, Navy Recruiting Command, go to Follow Navy Recruiting on Facebook (, Twitter (@USNRecruiter) and Instagram (@USNRecruiter).

DISCLAIMER: This article was originally published at the Defense Video Imagery Distribution System Hub ( The appearance of U.S. Department of Defense (DoD) visual information does not imply or constitute DoD endorsement.

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